Disruptive Messaging
The best way to create disruptive messaging? Create a Disruptive Intruder.
The problem with online content for lending, leasing and insurance products is that people don’t typically click through to learn more. So, when CNH Capital tasked EC with creating video content to promote their financial solutions, we created a campaign designed to disrupt and intrude. How? By creating a character known as The Disruptive Intruder.
We started with a simple truth: agriculture and construction customers experience everyday challenges with insuring and financing equipment, managing cash flow, and strengthening their bottom lines. Understanding the value of a passionate customer advocate, we created a comedic spokeswoman who disrupts everyday lives by offering helpful financial solutions that make businesses more productive and profitable. In the process, she educates ag producers and construction owners about the advantages of using CNH Capital lending, leasing, insurance, and Productivity Plus solutions.
Created to define the brand, generate awareness and extend reach, these visual stories reinforce the relevancy CHN Capital financial solutions hold in the lives of customers. Co-branded versions from New Holland, Case IH and CASE Construction target new consumers as they near the point of purchase while educating current customers about protection plans that can provide peace of mind with existing equipment.
Designed primarily for social media, the videos will be featured across multiple marketing channels, including programmatic advertising opportunities, OTT, META platforms, and industry trade show placements.
