Yamaha® Snowmobiles
Global Product Launch
To support the global product launch of Yamaha’s SR Viper snowmobile, EC created an integrated launch strategy to drive customer interest and engagement. Executions included print and online ads, dealer POP, and a dedicated microsite complete with a running countdown to the SR Viper’s unveiling.
SR Viper Launch Website
Enthusiast Website Takeovers
Print Ad
Print Ad
Print Ad
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